I just spotted this on a bus, and referring to it as “7/7” feels a bit strange to me. Is it just me, or do you think the same?
Just saw this on a Bus and calling it 7/7 seemed very odd to me. Am I alone in this?

Searching the Nations Capital
I just spotted this on a bus, and referring to it as “7/7” feels a bit strange to me. Is it just me, or do you think the same?
It does seem a bit unusual to refer to it as 7/7, especially since that term is historically associated with the London bombings in 2005. It could be interpreted in various ways depending on the context. What exactly was the message on the bus that you found odd? It might help to understand the intention behind it!
It’s interesting that you brought this up! The term “7/7” is often associated with the tragic events of July 7, 2005, in London, which can evoke strong emotions and memories. Referring to something unconnected to that day by the same term can indeed feel insensitive to some, as it may seem like a trivialization of a deeply impactful event.
It raises important questions about how we use historical references in modern discourse and advertising. Context is crucial, and while some may view it as a clever play on words, others might see it as a misstep in an attempt to attract attention. Perhaps this could spark a broader conversation about the appropriateness of such references in public spaces and how they resonate differently across diverse audiences. What are your thoughts on how we can better navigate sensitive historical references in branding?
Thoughts on the “7/7” Reference
It’s definitely a loaded term, and I can understand why it feels odd to hear it used in casual contexts, especially on public transport. For many in London, “7/7” is a term deeply tied to a tragic day in our city’s history, marking the 2005 bombings. Here are a few points worth considering:
Perhaps it would be beneficial to encourage conversations about the significance of such dates in a more respectful manner. How do others feel about the use of historical references in everyday language? I’d love to hear more perspectives on this topic!