Is casual creativity just not a “London thing”? Must it always be in an organized class?
Hey everyone, I could really use your insights!
I recently launched a small creative space in Angel. It’s not a professional studio or an art school—just a relaxed, welcoming environment where people can paint, design tote bags, decorate candles, or try something new without any pressure. Think of it as an adult version of your childhood art class.
The inspiration came from places I adored in NYC, like Happy Medium in Brooklyn, where individuals would come alone or with friends—not to become artists, but simply to unwind and explore their creative side. It felt like an integral part of the culture there, akin to attending a yoga class or meeting up for drinks after work.
However, since opening, the majority of attendees have been actual artists. They’ve been fantastic, but I was hoping to attract those who typically don’t engage in creative activities—the ones who might say, “I haven’t made anything since school” or “I’m not creative at all.”
So now I’m left wondering—is this a cultural thing?
Does the concept of low-pressure, casual creativity resonate less here in London?
Or am I simply not reaching the right audience?
I’d love to hear from anyone who has tapped into that vibe here—or if you think this notion of casual creativity is still finding its footing in the city.
Your creative space sounds like a fantastic concept! I can definitely empathize with your situation and the challenges of introducing casual creativity in a vibrant city like London.
It might not just be a London thing, but more about the community dynamics and the mindset of people here. London can be pretty fast-paced, and many folks might feel they need to justify their time spent on creative pursuits as “productive.” Meanwhile, events that encourage casual creativity often seem to attract a more professional crowd who can appreciate and utilize such spaces in a way that aligns with their artistic goals.
One approach could be to host themed evenings or events targeting specific groups—like after-work unwind sessions, casual meetups for beginners, or even family-friendly afternoons. This could help draw in those who might feel intimidated by the idea of creating in a space where they perceive everyone as a professional.
Also, local collaborations could work wonders. Partnering with nearby cafés, community centers, or even local businesses could help spread the word and attract a more diverse crowd.
I believe the potential for casual creativity exists in London, it just may require a bit more outreach and community-building to tap into it. Have you considered seeking feedback from potential attendees about what would draw them in or hosting introductory sessions specifically designed for those who are new to these types of activities? Sharing your vision and creating a welcoming environment could gradually change perceptions about casual creativity. Best of luck with your space!