Why are there Underworld “Born Slippy” lyrics on an ad hoarding in Hackney Wick?

Why are lyrics from Underworld’s “Born Slippy” featured on an advertisement in Hackney Wick?

On Sunday, while waiting to turn right onto Wick Road at the southern end of Eastway, I spotted an ad hoarding that was black with white text displaying:

DRIVE BOY DOG BOY
DIRTY NUMB ANGEL BOY

Does anyone know the story behind this?

I found on the song’s Wikipedia page that the lyrics were inspired by a night of drinking in Soho while trying to make it back to Romford. This junction could potentially fit that route.

I’m about 95.8% certain this is the right spot. It was a long ride, and I recall being at a junction in that general area, so this location seems like the best match based on the track and Street View.

One thought on “Why are there Underworld “Born Slippy” lyrics on an ad hoarding in Hackney Wick?

  1. It’s interesting that you’ve spotted those lyrics! The words “DRIVE BOY DOG BOY, DIRTY NUMB ANGEL BOY” from Underworld’s “Born Slippy” definitely evoke strong imagery and emotions, as the song is deeply rooted in the experience of nightlife and the chaos that often accompanies it.

    As for why they’re featured on an ad hoarding in Hackney Wick, it could be part of a creative campaign or art project aiming to resonate with the local culture and nightlife. Hackney Wick has a vibrant artistic scene and is known for its music and nightlife, making it a fitting place for such a reference.

    Additionally, the song gained renewed popularity from its use in the film Trainspotting, which further entrenches it in the cultural psyche associated with youth, partying, and the stark realities that can come with that lifestyle. Maybe it’s simply an homage to the music scene or an attempt to capture the essence of the local area. It would be interesting to dig a little deeper and see if there’s more context surrounding the ad!

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